After creating several high performing CRM campaigns for them, ACCA asked us to create some guidelines to help their local markets create their own email campaigns.
Deliverables
Brand usage guidance
Email best practice
Adobe Experience Manager
We created a set of guidelines, focussing on a range of topics from working with the ACCA brand, to email design and copywriting best practice and technical / testing considerations. We also investigated the template blocks available for use in their instance of Adobe Experience Manager to create a module library, to give them maximum creative flexibility within their templates.
