19 Sep 2023 MyTutor

Personalised retention campaign for MyTutor

Personalised retention campaign for MyTutor

  • Highly personalised - over 40 data points
  • 800+ personalised videos & landing pages
  • Direct mail campaign design
  • Motion design


MyTutor wanted to show schools highlights from their academic year working together, celebrating the successes of working together. The aim of the campaign was to drive retention, and encourage early buying behaviour.


We created a highly personalised DM campaign with over 800 different mailing packs. Personalisation was shown throughout the different printed elements, which included QR codes that linked to personalised landing pages unique to each school, where they can download their own branded social media pack and personalised videos.

Please note the above images are examples only, with randomised data points.