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Brand refresh, website and brand assets for UCL

UPEN (Universities Policy Engagement Network) wanted a new brand and website to better reflect the collaboration and connections it makes possible within the higher education sector.


  • Wordpress CMS
  • Brand design
  • UX and UI design
  • CRM integration

We created a new brand for UPEN, including a new logo and brand guidelines, focused on celebrating their connections within different key actors within the sector.

We then designed and built a modular WordPress website, as well as copywriting, using UX best practices to make it as easy as possible for users to find the information they need and allow UPEN to continue to play a crucial role in influencing policies.

We’ve also designed for them a range of brand assets, including social and slide templates to allow them to use their new brand consistently across all different platforms.