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DryBMS website build with CRM integration

Our sister agency Consider Creative briefed Exemplify on building a new website for Rightship, to showcase a new set of safety standards for the shipping industry, capture visitor contact details and gather feedback.


  • HTML, CSS, JS and PHP development
  • Wordpress CMS
  • CRM integration (Hubspot)
  • Ongoing support and maintenance

We built a responsive website using the latest development standards, on the open source WordPress CMS. We built custom themes and integrated the site with Hubspot CRM for lead tracking and data capture, as well as Google Analytics to gather usage insight. We also built a suite of HTML email templates so that the client can send their own branded CRM comms without needing to do any coding themselves.

The results

Just one week after the launch, well over 100 owners and managers from more than 30 countries around the world had expressed their interest. Across the second week of April, the number of interested companies nearly doubled – not to mention the charterers, classification societies, regulators and flag authorities that have also got in touch.