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Lead generation diagnostic tool

Legal sector tech firm Apperio briefed us on building a diagnostic tool, which lets Legal departments estimate risk levels based on how they manage their outsourced Legal spend.


  • HTML development
  • CSS development
  • JS development
  • CRM integration (Marketo)

We built a responsive diagnostic tool, which asks a short series of questions and gives advice at the end. The tool is built on the Marketo platform, and the answers to each question are recorded against the user’s CRM record, if they’re known to Apperio, so that their Sales team can offer solutions tailored to their needs.