MyTutor wanted to show schools highlights from their academic year working together, celebrating the successes of working together. The aim of the campaign was to drive retention, and encourage early buying behaviour.
Deliverables
Highly personalised - over 40 data points
800+ personalised videos & landing pages
Direct mail campaign design
Motion design
We created a highly personalised DM campaign with over 800 different mailing packs. Personalisation was shown throughout the different printed elements, which included QR codes that linked to personalised landing pages unique to each school, where they can download their own branded social media pack and personalised videos.
Please note the images are examples only, with randomised data points.
