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Website design, build and CRM integration

Graduate recruitment company Bright Network briefed Exemplify to redesign their existing Wordpress website, aimed at B2B clients and prospects. They were also setting up a new CRM to track leads, and wanted the website to feed enquiry form submissions directly into the database.


  • User Interface Design
  • HTML, CSS, JS and PHP build
  • Drupal Content Management System
  • Salesforce Pardot CRM integration

Exemplify designed and built a clean, modern and easy-to-navigate website, showcasing the rich content written by Bright Network, and set up to allow it to grow as more content is added. The website has been built in a modular way, allowing admin users to create new pages using sections from existing pages, as well as streamlining content updates across multiple pages.

The website is integrated with Salesforce Pardot, and automatically captures form submissions in the CRM. We also created a Salesforce Pardot form layout template, allowing the Marketing and Events team to create their own Pardot forms with styling that matches the contact form on the website, so that Pardot forms can be embedded seamlessly on event pages.

What the client said

“We worked with Exemplify for a full rebuild and refresh of our website serving prospects and existing clients. From concepting and initial wireframes through to build and deployment, we were delighted to have a partner that didn’t cut corners and appreciated the importance of the project for our business. We’re thrilled with the result!”

Alex MacMillan, Head of B2B Marketing, Bright Network